How to Write A Winning Home Buyer Purchase Offer Letter

With the flood of multiple offers arriving daily at seller’s front doors, today’s competitive buyer needs a way to stand out above the crowd. Being financially well qualified is no longer the magic bullet that gets them to the winners circle first. If a buyer is going to be successful in beating out other well qualified buyers, they need a competitive edge. This can be surprisingly accomplished with a simple, well written, personal letter presented as the cover to a formal home buyer purchase offer.

This challenge of recent times has further added considerable frustration for buyers to the home buying experience. Additionally, the present marketplace has added considerable work for agents who sometimes have to write 20 plus offers before meeting with success, thus creating stress for the entire team. It is especially heart breaking watching a first time home buyer lose out on a home they have fallen in love with. What should be a relaxing, pleasant experience has turned into an often negative and discouraging one for many.

After personally experiencing this uncomfortable situation, I started to think that there must be a way to do something different in order to get my clients noticed… but what was it? This situation bothered me for some time, then one day it hit me! I needed to somehow appeal to the emotions of the seller by demonstrating that a purchase offer comes from a real person. This came to light as I was thinking back on a particular time when I was showing a young couple, buying their first home, a property just listed that morning. We arrived in the afternoon and already the property had been shown several times. The owner happened to be home and greeted us at the door with a smile. Instead of leaving as most sellers do, they stayed. Being the talkative type, they were very proud of their well-maintained home and gave us the grand tour of everything and everywhere.

As the tour unfolded I noticed the owner bonding with my young couple and as we parted they were assured to be the new owners of that lovely home. Later that afternoon when I spoke to the sellers agent, she mentioned that her sellers was so impressed with my buyers that they were going to accept their offer even though they received multiple offers the very first day.

Typically buyer agents don’t often have the opportunity to get that personal with sellers, but I learned a lot from that brief encounter. I then knew my job was to personalize my buyer by creating a well written letter that I could include as the cover with each purchase offer. The letter needed to paint a living, vivid picture of each buyer in a way that would transcend the written word. The letter needed to be from the heart, connect with the sellers and express a sincere sense of excitement for owning the home.

So, I went to work creating a sample letter as a guide that I could share with my buyers. I then suggest that they write a personal letter, highlighting who they are and present it as the cover of their purchase offer package. Overnight I began seeing a difference in sellers attitudes when they received our personalized offers coming from real people. I have defined below the key elements necessary for commanding your seller’s attention when reading a home buyer’s purchase offer letter.

Dear Seller: Begin your letter with an appropriate salutation such as “hello” or “greetings”. Use the seller’s name if possible. Being polite and respectful sets the tone for a friendly beginning.

Short in length: Keep it short and sweet. Your letter should be no longer than 3 – 4 paragraphs in length. If your letter is too long you will lose the seller’s interest in a sea of words. Begin with an introductory paragraph and end with a ‘wow” paragraph summary. Leave the seller with a lasting impression of your buyers living in the home.

Use Good Grammar: This sounds elementary, but a grammatically proper letter will capture the reader’s attention just as a bad one could kill a deal by turning the seller off. Use complete sentences and try to avoid using slang or inappropriate terms. In other words, write in formal mode.

Express Your Strengths: Place yourself in a good light when speaking about yourself. What features or characteristics make you standout as a “special” individual. Are you community minded, volunteer your time, etc. A word of caution however, be sincere and humble. This is not the time to boast and beat your chest.

Pepper it with Personality: Express your true inner feelings, emotions and excitement. Your sincerity and authenticity will shine through. After all, you have nothing to lose and everything to gain.

Why You Love the Home: Try to connect emotionally and sincerely tell the seller what you love about the home and why you want to live there. Select your favorite spot in the home and expound on it. “I really love the backyard oasis and can’t wait to spend many wonderful afternoons swimming in the pool”.

Love Thy Neighborhood: Often buyers chose a home based on the neighborhood around the home. The seller loved it, so should you. This is yet another way to connect with the seller. Express that point in a few words. ” I will enjoy taking evening walks along the relaxing moonlit trails”.

Envision Yourself Living in The Home: This is an excellent element for the closing paragraph. If a young couple is purchasing, tell them how excited they will be to raise their family there and spend many wonderful years sharing good times and creating memories. The words will flow once you begin writing. This should be the emotional punch line statement that bonds the seller to the buyer so much that they yell out ” I like these buyers and want them to live in my home!”

Financially Stability: Hopefully your buyer is financially sound, so shout it out. This is where a little boasting can’t hurt. A solid career with a Fortune 500 company or a young and up-and-coming professional with a bright and promising career should help catch the seller’s eye. The seller will feel more confident when your buyer is financially secure. Also, don’t forget to include a Pre-Qualification letter with your package. This is yet another dimension of a successful acceptance.

Say Thank You: Above all, don’t forget to sincerely thank the seller for the opportunity to possibly own their home. Be positive and polite and don’t forget to sign the letter.

Any Buyer, Any Age: I have found this letter writing strategy to work with all buyers, not just any particular demographic. Personalization of your special buyer will wow the seller and clinch the deal!

The Secret 9 Letter Word Which = Success In Network Marketing

There is a 9 letter word which is behind every Multilevel Marketing success story. This 9 letter word is the secret to success of all the top billion dollar companies in the world. When you correctly implement this 9 letter word into your Multilevel Marketing home based business opportunity, you will see success.

Most people who join a Multilevel Marketing home based business opportunity and end up failing have not utilized this nine letter word. They sit down and wonder what actually happened. Even action cannot save you or your Multilevel Marketing home based business opportunity if you do not use this nine letter word with your actions.

The nine letter word has enabled companies such as Nike to become the worlds largest and well known casual shoe manufacturer. It has enabled McDonalds red arches to be known all over the world. Coca Cola to be the worlds best soft drink in the world. The secret 9 letter word has also been responsible for Bill Gates wealth.

Mastering this key nine letter word will enable you to transform your Multilevel Marketing home based business opportunity and allow you to attain all of your desires. There are many ways to implement this nine letter word in your work at home Multilevel Marketing home based business opportunity. Some of these ways work for some, while it does not work for others. And it all boils down to mastering the 9 letter word.

It takes time and sometimes a lot of money to master the secret nine letter word. Doing slight changes to the application of this nine letter word has turned some people in great debt and poverty into great riches and it can do it for you as well. Being in the game longer and applying this nine letter word will make you be one of the top Multilevel Marketing people in the world.

I’m sure you are wondering what is the secret nine letter word that has made so many riches in the world. The secret nine letter word that has enabled everything from the wheel to the light bulb to be known worldwide. That has taken every star from unknown to famous in such short periods of time.

By now you probably have a feeling about what the word is. The secrecy is due to the fact that the majority will simply not implement it till it is too late. Your ability to continue will determine you level of success with the nine letter word.

The secret is out and the secret nine letter word is Marketing! Without it your Multilevel Marketing home based business opportunity can never succeed. The word marketing is no secret, however for a lot of the procrastinators out there who never take action and never do any kind of prospecting or marketing the word is a secret. They always buy into one opportunity then another, hoping to find the golden grail of success.

Marketing is an amazing factor. Many people never consider it, however when you master marketing, and you mass market your Multilevel Marketing home based business opportunity, you will see great success. If enough people hear about you and your Multilevel Marketing home based business opportunity, you will meet with success, it is inevitable.

The fact remains, whether you choose to market your Multilevel Marketing home based business opportunity through fliers, advertising, or cold calling prospects – you must do marketing to achieve success with Multilevel Marketing. Marketing is the key step in all achievement.

Work at Home Writing Santa Letters

The Christmas season is a magical one for most children. In all of their beautiful innocence, there is a period of time where they actually believe in the Santa Clause myth. This makes things fun for both them and their parents, who try everything they can to make it appear the myth is true. One of these ways is through Santa letters. A child would write a letter to Santa requesting what they want for Christmas and they would actually receive a reply back. This reply would be on fancy letterhead complete with a customized envelope with Santa’s return address. If this sounds appealing to you, why not consider taking a work at home job writing these types of letters?

So, how do you actually go about establishing a work at home job writing Santa letters? Well, first, you will need to decide whether or not you want to be employed by a work at home Santa letter company or if you want to go into business for yourself. In either case you will need to build a Santa letter portfolio. This would be showcased either to the head of a work at home Santa letter company or to clients, depending on what work at home option you choose. So, make it look like it would if it were being sent to clients. This means that it is well-written and contains the type of letterhead that ‘Santa’ would use. Microsoft.com offers these types of letterhead templates for free.

What is the best way to write a Santa letter, whether it’s for your portfolio or your actual work at home Santa letter job? The best way to answer this question is by investigating samples of existing Santa letters. Most are relatively medium in length ranging from 300 to 500 words. They also are highly personalized; one would think the author actually knew the child going by the way they were written. Additionally, they are imaginative, coming up with ‘plausible’ yet fanciful explanations to the common types of questions children have before they transition to the phase in which they stop believing in Santa. To get suitable samples for your portfolio, consider writing free Santa letters for all of the children in your family. However, make sure you try to get a letter from them first, so you can get in the habit of learning how to personalize your Santa letter writing.

When you get your portfolio established, send an email to various work at home Santa letter writing companies. You will want to include your resume and some of your samples. If your samples are interesting, you may get employed by the work at home Santa letter writing company. If not and/or if you want more direct control of your Santa letter writing, you can always go into business for yourself. Use a free hosting service such as Geocities.com to set up a simple website, (you can use their online templates if you don’t know anything about website design). After this get a domain name. When your site is finished, write press releases announcing your arrival into the work at home Santa letter writing industry. You will want to do this to attract both clients and customers. If you do this effectively, you may get free press in newspapers, magazines and even television. If not use other forms of marketing. This could include sending direct mail to leads that have kids, working pay-per-click ads such as AdWords or advertising your site on parenting forums.